2003 FIS Snowboard World Championships

The decision at the FIS Congress in Melbourne in 2003 to award the World Championships to the Murau-Kreischberg region was already a sensation. After all, the competition included none other than Whistler Mountain.
However, the enthusiasm of the young Kreischberg organising committee won over those in charge at the FIS, and they were not disappointed. The 5th Snowboard World Championships were the most successful up until that time. 20 nations sent 350 athletes, 9 competitions took place over 10 days, and Austria won one gold and two silver medals.
The World Championships were also invaluable for the level of awareness and image of the Murau winter sports region. 170 media representatives were accredited on site during the World Championships. 7 TV stations broadcast almost 60 hours live and a further 13 stations to almost every country on earth.

The – now award-winning – TV campaign of the “presenting sponsor”, A1, was a truly incredible amplifier.